Tech companies are slowly taking notice of this massive market, creating products and services aimed at boomers and silents.
That’s great news.
But if messaging around those products and services speaks to boomers and silents in a way that telegraphs we are “less than” because of when we were born, we’ll ignore that messaging.
Instead, messaging that acknowledges all we’ve seen, heard and done and taps into what we still want—and need—to do, be, dream, and accomplish is the kind of content guaranteed to win the boomer market.
We can help you hit the right tone and tell the most compelling stories to win the boomer market in three ways: