We write content that excites, delights, and informs.
And we’ve done that for dozens of companies over the years and gotten a lot of solid results. But lately we’ve noticed that the way products and services are marketed to boomers is neither delightful, informative, or exciting. In other words, most content aimed at boomers doesn’t speak our language.
Which means we don’t hear what you have to say (and we have perfectly good hearing). If you’re selling to a market worth billions in disposable income that doesn’t hear what you have to say, you’ve got a problem. A very big problem.
We've got the solution.
We love helping clients speak boomer.
Tech companies are slowly taking notice of this massive market, creating products and services aimed at boomers and silents.
That’s great news.
But if messaging around those products and services speaks to boomers and silents in a way that telegraphs we are “less than” because of when we were born, we’ll ignore that messaging.
Instead, messaging that acknowledges all we’ve seen, heard and done and taps into what we still want—and need—to do, be, dream, and accomplish is the kind of content guaranteed to win the boomer market.
We can help you hit the right tone and tell the most compelling stories to win the boomer market in three ways:
Exceptional creative. We understand US and more importantly, what our values are. That’s the key to messaging success.
Insightful problem solving. How do you get your products into our hands? Think deeply about who we are, what our values are, what we desire, what will make our lives easier. We can help you with that, too.
Invaluable experience. We’ve been creating content long enough to understand that when we’re selling financial products or insurance, we’re actually selling security and when we’re selling retirement communities, we’re selling a new lifestyle choice where exciting adventures await. We know how to create content that makes those important distinctions to sell your products and services.